Archives: Case Studies

About the client  Royal Jordanian operates in a complex aviation booking environment, where the booking funnel itself is tightly controlled by Amadeus. This limited the ability to directly optimise the checkout flow, placing greater importance on maximising the number of users successfully transferred from the website into the booking system.  The challenge  Royal Jordanian engaged Cherryielding to increase online bookings through its website […]

About the Client  Sendit Social is market leading brand operating in a competitive, crowded category with multiple active acquisition channels and a new brand strategy to differentiate itself from competitors.  The Challenge  Despite consistent spend, leadership lacked clarity on:  Our Approach  Cherryielding conducted a full-funnel audit to determine relevant, priority channels to market and built a prioritised growth roadmap aligned to revenue targets and […]

About the client  Solomon Airlines operates in a highly cost-sensitive aviation market, where paid media investment must deliver direct, measurable revenue impact. Marketing budgets were fixed, placing pressure on Paid Google activity to perform efficiently while still driving demand across key routes and markets.  The challenge  Leadership needed Paid Google to:  Our approach  We built a Paid […]

About the Client  Sportsnet Holidays offers premium sports travel packages combining tickets, hospitality and travel. Bookings are high value and often involve complex decision-making and timing considerations.  Despite strong intent, a significant portion of users abandoned online lead forms and bookings late in the journey.  The Challenge  High-intent users were dropping out after:  This resulted in:  Our Approach  We […]

About the client  Emesent is a global mining technology company specialising in autonomous mapping and robotics solutions for complex underground environments. The offering is highly technical and targeted at a narrow audience of senior engineering, operational, and innovation leaders researching complex, high-value solutions.  Organic search plays a critical role in educating buyers, supporting long consideration cycles, and ensuring […]

About the Client  iZOOlogic is a cybersecurity technology provider delivering advanced protection and monitoring solutions to enterprise and government organisations. The sales cycle is complex, deal values are high, and buying decisions involve multiple senior stakeholders.  Paid social was identified as a key channel for reaching decision-makers early in the buying journey — but performance was inconsistent.  […]

About the Client  Treasure Island Resort is a family-focused resort in Fiji seeking to grow direct bookings and reduce dependence on online travel agencies (OTAs).  The Challenge  OTA bookings were reliable but expensive. The resort needed to:  Our Approach  We repositioned paid search to focus on high-intent accommodation and family travel demand, ensuring ads drove traffic to booking-optimised landing environments.  […]

About the Client  Mirabela Executive Dating offers a premium, highly personalised matchmaking service for professionals. The value of each enquiry is high — but only when lead quality is strong.  The Challenge  Google Ads was generating volume, but:  The priority was improving lead quality without sacrificing enquiry volume.  Our Approach  We restructured Google Ads around intent depth and […]

About the Client Arkadia Beverages is a well-established Australian beverage manufacturer supplying cafes, hospitality venues and wholesale distributors nationally.  While the brand was recognised within existing networks, digital discovery among new wholesale buyers and distributors was limited.  The Challenge  Organic search performance was dominated by branded queries, meaning:  Arkadia needed to increase discovery among buyers searching by product type, […]

About the Client  SalamAir is a fast-growing low-cost airline operating across the Middle East, Asia and Europe. As route networks expanded, the business relied heavily on paid media to drive seat sales, particularly for new destinations and seasonal demand.  While paid channels delivered volume, our client recognised the growing cost pressure and the long-term risk of underinvesting in organic demand capture, particularly […]