Treasure Island Resort Fiji

About the Client 

Treasure Island Resort is a family-focused resort in Fiji seeking to grow direct bookings and reduce dependence on online travel agencies (OTAs). 

The Challenge 

OTA bookings were reliable but expensive. The resort needed to: 

• increase direct booking volume 
• maintain occupancy 
• protect margins during peak and shoulder periods 

Our Approach 

We repositioned paid search to focus on high-intent accommodation and family travel demand, ensuring ads drove traffic to booking-optimised landing environments. 

Strategy & Execution 

Intent-Driven Search Targeting 
Campaigns focused on searches reflecting readiness to book, not early inspiration. 

Landing Page Alignment 
Traffic was directed to pages designed to convert — with clear room information, family benefits and booking pathways. 

Budget Efficiency Controls 
Spend was actively managed to prioritise bookings with the strongest return. 

Outcomes 

Key Results: 

• 3.5–5.0x ROAS from paid search 
• 25–45% increase in direct booking revenue