Sendit Social 

About the Client 

Sendit Social is market leading brand operating in a competitive, crowded category with multiple active acquisition channels and a new brand strategy to differentiate itself from competitors. 

The Challenge 

Despite consistent spend, leadership lacked clarity on: 

• which channels were actually driving growth 
• where inefficiencies existed 
• how to scale without increasing waste 
• maximising returns for its investors 

Our Approach 

Cherryielding conducted a full-funnel audit to determine relevant, priority channels to market and built a prioritised growth roadmap aligned to revenue targets and levels of spend required to drive performance uplift (as if working with a limited cash runway). 

Strategy & Execution 

Channel & Funnel Analysis 
Each channel was assessed for lead quality, conversion and downstream impact.   

Spend Reallocation Modelling 
Budgets were reshaped around performance rather than historical allocations.  A B2B channel was introduced to support the digital, online ecosystem, as well. 

Execution Roadmap 
A clear 90-day strategic marketing plan was developed, outlining priorities, sequencing and expected outcomes.  A suitable marketing budget with the required investment level was also established. 

Outcomes 

Key Results: 

• Sales targets delivered with ~25% lower total marketing investment 
• Clear, executable growth roadmap aligned to commercial goals