Sportsnet Holidays

About the Client 

Sportsnet Holidays offers premium sports travel packages combining tickets, hospitality and travel. Bookings are high value and often involve complex decision-making and timing considerations. 

Despite strong intent, a significant portion of users abandoned online lead forms and bookings late in the journey. 

The Challenge 

High-intent users were dropping out after: 

• selecting packages 
• reviewing pricing 
• initiating booking steps 

This resulted in: 

• lost revenue from already-paid-for demand 
• over-reliance on new acquisition to replace lost bookings 
• inefficiencies in paid media ROI 

Our Approach 

We implemented a behaviour-led reconversion framework designed to re-engage users based on why and where they abandoned. 

The goal was to recover bookings without increasing acquisition spend. 

Strategy & Execution 

Abandonment Stage Segmentation 
Users were segmented based on how far they progressed — browsing, selection, viewing pricing or checkout. 

Urgency & Relevance Mapping 
Messaging was aligned to booking deadlines, event scarcity and package availability — increasing relevance without discounting. 

Multi-Channel Sequencing 
Reconversion flows used a mix of email, online ads across the run of site and automation to stay visible during high-intent decision windows. 

Outcomes 

Key Results: 

• 15–25% of abandoned bookings successfully recovered 
• 60–75% lower cost per recovered booking compared to paid acquisition